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Get up to $1,000 for investing

Open any individual investing account (including an IRA) and make a deposit to earn up to $1,000 on us. The more you invest, the more you can earn. Terms apply. Click below to enroll in this promotion.
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Invest the way you want.

Choose from expert-built, curated portfolios to customizable investment options—all using low-cost ETFs.

Save more on taxes.

We use tax-loss harvesting to turn market dips into tax savings, lowering your tax bill and leaving you with more in returns.

Ongoing optimization.

We continually monitor your investments, rebalance your portfolio, and reinvest your dividends for you.

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Investing should always be this easy.

1. Tell us a little bit about yourself.

Everyone’s financial situation is different. Get personal recommendations based on what you want to accomplish, whether that’s retirement or simply building wealth.

2. Choose how you want to invest.

Pick one of our diversified portfolios that interests you. They’re built by experts using low-cost exchange-traded funds.

3. We put your money to work.

Automated trading, rebalancing, and dividend reinvestment, we put our technology behind every dollar you invest.

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How we help you get more from your money.

  • Tax savings can pay your fee.

    69% of customers using our tax-loss harvesting features have their taxable advisory fee covered by likely tax savings.

    Tax Loss Harvesting+ (TLH+) is not suitable for all investors. Consider your personal circumstances before deciding whether to utilize Betterment’s TLH+ feature. Fee coverage and estimated tax savings based on Betterment internal calculations. See more in disclosures.

  • Recurring deposits can help you earn even more.

    Customers with automated deposits earned 6% higher annual returns than those that did not.
    Based on Betterment's internal calculations for the Core portfolio. Users in the "auto-deposit on" groups earned an additional 1% annualized over 5 years and 6% over the last year. See more in disclosures.

Ready to get started?

  • INVEST

    Automated investing

    Build wealth with diversified, expert-built portfolios.
    Start investing
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  • RETIRE

    IRAs

    Grow your retirement savings with a tax-advantaged IRA.
    Open an IRA
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  • Pay for a wedding

  • Save for education

  • Buy a home

  • Build wealth

What customers say about investing at Betterment:

  • "Saves the stress and hassle of handling retirement savings myself."

    David S.

  • "I trust the automated algorithms better than my picks."

    Eric K.

  • "It's a good "set-it-and-forget-it" investing tool for my family."

    Casey M.

Non-paid client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store.

We’re your fiduciary.

We can’t control the ups and downs of the market, but you can have confidence our interests are completely (and legally) aligned with yours.
  • A lightbulb with Betterment logo on it inside a shield.

    SEC-registered investment advisor.

    Which means we’re legally bound to put your interests first when investing your money.
    Learn more

  • A pile of cash surrounded by a rope barrier.

    SIPC coverage up to $500K.

    Member of SIPC, which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochure available upon request or at www.sipc.org

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    Fees in line with service.

    We’re motivated by what’s best for you, our fees are tied to how your account grows.

A low fee for big dreams.

For just $4 a month or 0.25% annually, you get all the benefits of automated investing: expert-built portfolios, ongoing guidance, and tax-efficient strategies at just a fraction of the cost of a traditional advisor. 
Learn more about pricing
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Looking for more? Put a team of advisors in your corner with Premium.

Get on-demand support and a tailored plan from our team of financial advisors. No matter your goals or situation, they’ll offer guidance so you can take every step with confidence.

Minimum balance required.

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Ready to be invested?

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